This is a fully integrated campaign for the launch of Nike’s most accurately engineered football boot, the T90 Laser III.

Starring Wayne Rooney and Fernando Torres, the one minute TV ad (directed by Anthony Dickenson) aired during the Manchester derby and was supported by print, digital, stadium activity and an in-store experience for Nike Town London.

Agency: Wieden and Kennedy

Concept // Scriptwriting

TV // PR // Experiential