Well Pharmacy wanted to raise awareness of both their business and their online repeat prescription service.

With a rich history of supporting the health of communities for over 70 years, they wanted their first ever TV ad to be a reflection of their friendly, spirited and expert pharmacists.

To bring this to life “The Pharmies” were created. These illustrated people represent the personality of the brand and provide a warm and ending vehicle to communicate the benefits of the online prescription service.

Agency: The Behaviours Agency (formerly The Market Creative)

Concept // Copywriting // Creative Direction

TV // Social //Digital // POS